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Keep them Coming Back

Find out if your customers are getting frustrated with buying from you and how to maximize their experience.


Your Customer eCommerce Experience

For many companies, they may have already built their online store and are waiting to see what happens. Customers may be trickling in or not as much as expected. This is a great time to have a review completed of your customer experience to understand:

  • Opportunity to increase revenue
  • Where users are dropping off
  • Areas to focus marketing
  • eCommerce best practices
  • Road map to success
Our team offers 3 different levels of review of your customer experience and eCommerce strategy. Each review is personalized to your business through the eyes of your customers. The goal is to allow you to gain a deeper understanding of what a new person to your online store experiences. By understanding the ever changing eCommerce user, we can provide you the list of next steps you should take to maximize your return.

 

Phase 1: Outside Looking In

During this review, members of our eCommerce Customer Experience Team will navigate your website as a user looking to buy from you.

We will test and review:

  • Intuitiveness of the navigation and information presented
  • Registration process
  • Search capabilities
  • Product detail page
  • Cart design and layout
  • Checkout process
  • Access to customer service
These are critical areas to understand the experience of the customer to know if they will be back.

 

Phase 2: Data Review

Once your eCommerce experience has been evaluated on the surface, it’s time to dive in and see what’s under the hood. To get a broader understanding of what your online store is doing, we need to look at:

  • Site analytics: Number of new vs repeat visitors do you have, where they are going, operating system, mobile users, originating from
  • SEO: Keywords are people using to find you, your content saying to search engines, evaluate onpage SEO tactics
  • Speed: Time it takes to load various pages, code optimization opportunity

 

Phase 3: Strategic Development

Now that you have all of this information, recommendations, and a better view of what your eCommerce users are going, where do you go? Working with you, we will put together a strategic marketing plan that provides you the opportunity to get the most from your eCommerce business. This includes:

  • Goal metrics for ROI, reporting, and revenue
  • Areas to focus marketing budget on
  • Review of marketing material/assets and recommendations
  • Resources needed and options available
  • Marketing calendar with tactics

 

 Contact us now to get started and putting your eCommerce solution to work for you!