Reaching Goals with Your Online Store
You have an online store, so where are the sales? Unlike the movie, if you build it they will come does not always apply. eCommerce Marketing requires constant activity, new content, and monitoring what your market is doing. To be most effective, it takes a team effort that works together to focus on all of the aspects that goes into marketing your online store. Here are some areas that Foster Concepts provides ongoing marketing services for.
Research shows that on average, for every $1 you spend on email marketing you receive $48 back. You should be segmenting your contacts, customers, and leads to send regular emails that target their specific interests. For each audience, you need to create a captivating subject, content, and graphic that causes the contact to take action. The call-to-action should drive contacts back to a page on your website that emphasizes the message in your email or to call you. Within a week of launching the campaign, you review the analytics and do it again!
With 1 out of 7 people in the world on Facebook, it’s safe to say that there is opportunity for every company. People will search Twitter, Facebook, LinkedIn, to learn more about you before even going to your website. You should be interacting with the market through these mediums to develop trust and credibility. This is done through daily posts about interesting topics that provides value, creating conversation, and answering questions. Once you have the audience, then you can start sprinkling in promotional offerings and event invitations.
Search Engine Optimization (SEO)
Future customers look for you either through social media or a search engine. SEO is not a one-time project as search engines, and people, change.
When you want targeted traffic now and have the budget for it, search engine ads are the way to go.
Monitoring the Online Chatter
Do you know what people are saying about your company and products online?
