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eCommerce Pay Per Click
Pay-Per-Click (PPC) advertising with Google, Bing, and Facebook will guarantee traffic to your website. However, it also can be a huge waste of money if not managed effectively. The key is to set specific objectives and monitor the analytics and tweak the strategy as it runs to really dial-in the sweet spot.
We will work with you to implement and manage PPC advertising on the platforms that will most closely align with your business objectives. As an alternative, we can also provide consultation to you on the best approach for your business – outsourcing, managing internally. We can also work with you to train your staff to manage outsourced services and know how to set realistic targets, measure performance, and maximize your ROI.
Our eCommerce Marketing Team’s approach to Pay Per Click:
- Create a list of phrases people are using to find your products and services
- Assemble a list of negative keywords
- List geographic targeting criteria
- Write effective ads that correspond to a landing page
- Develop bidding strategy
- Review reporting
If you’re ready for traffic and conversions, talk to our eCommerce Marketing Team today!
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